“The richest people in the world look for and build networks, everyone else looks for work.”
Robert Kiyosaki, Businessman & Author
Networking is essential
Networking is essential for personal growth, establishing a personal brand, and gaining visibility within the industry. It requires a significant time commitment, but the long-term benefits make it a worthwhile investment for senior executives seeking continuous growth and success in their careers. Not making enough time for networking can have long-term consequences for senior executives in terms of personal and career development.
Having worked with senior executives who are looking for a career change for over two decades, I would like to share some actionable tips on how to utilise networking to advance your career.
1. Know your goals.
The first stage of building your network is figuring out the makeup of the network you want to develop. Consider the outcomes that will be most exciting for you. From there, focus your networking efforts on activities, groups, and people that are most likely to bring you closer to your goals.
2. Acknowledge your value.
Unlike mentorship, your network is a reciprocal relationship. This means in addition to benefiting from your network, there’s an expectation that your network will benefit from you in return. Knowing your value can be a helpful confidence booster when building new relationships.
3. Identify thought leaders.
As you conceive of the network you want to build, make a list of the people you consider to be thought leaders in your field. These are the people who have a strong reputation, influence, and expertise in your industry. You can follow them on social media, read their blogs or books, attend their webinars or events, and try to connect with them personally.
4. Get face-to-face.
While it can be tempting to network only from behind the safety of a computer screen, networking in person can provide more personal interaction. Rather than only emailing the friend who works at the company you want to work for, schedule a time to have lunch with them. During that face-to-face time, discuss the position you’re hoping for and your relationship.
5. Offer help.
You can improve your relationships with your contacts and chances of finding work by offering to help your contacts. For example, perhaps you can lend your social media skills to the organization you wish to join when they promote their next networking event.
6. Fight your fear.
Networking can be intimidating, especially if you’re shy or introverted. However, overcoming your fear of rejection or awkwardness can open up many opportunities for you. Try to approach networking as a way of making new friends, learning new things, and having fun.
7. Follow up and stay in touch.
Networking is not a one-time event, but a continuous process of building and maintaining relationships. After meeting someone new, follow up with them within 24 hours with a thank-you note, a LinkedIn request, or an invitation to meet again. Stay in touch with your contacts by sending them relevant articles, congratulating them on their achievements, or asking for their advice.
8. Expand your horizons.
Networking is not limited to people in your field or industry. You can also network with people from different backgrounds, sectors, and roles who may have valuable insights, connections, or opportunities for you. You can find these people through online communities, alumni groups, volunteer organizations, or personal hobbies.
9. Be authentic and genuine.
Networking is not about pretending to be someone you’re not or using people for your own gain. Networking is about building trust and rapport with others who share your interests and values. Be yourself and show genuine curiosity and appreciation for others.
10. Keep learning and improving.
Networking is a skill that can be learned and improved over time. You can always find ways to enhance your communication, listening, and interpersonal skills that are essential for networking. You can also seek feedback from others on how you can network more effectively or learn from successful networkers in your field.
Are you at a career crossroads? Check our Personal Branding Kit for Senior Executives and start your journey now! Our personalised coaching will help you to achieve your goals faster!
